Program overview
Concordia University Chicago s MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers products and interactions The four courses within this specialization are designed to help you understand digital marketing strategy and planning mobile marketing and social media strategies as well as digital marketing analytics Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI Graduates will successfully champion digital marketing campaigns while achieving their organization s growth initiatives
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Indian students comparing this program should review the university profile, entry requirements, fee range, intake availability, and how the course connects with long-term career plans in the USA. If you are still exploring, compare this option with the wider USA programs database and the Concordia University Chicago profile.