Program overview
The MS in Marketing program offers an integrated curriculum with the themes of digital branding and analytics incorporated into each course The program is distinctive for both its breadth and depth and includes digital marketing from general e-marketing to social media to digital marketing strategies the psychology and economics of buyer behavior how to conduct marketing research in today s electronic environment the development of brand equity and its implications for organizational success the use of marketing analytics to increase the effectiveness of marketing activities as well as general marketing management and overall strategy
NULL
Indian students comparing this program should review the university profile, entry requirements, fee range, intake availability, and how the course connects with long-term career plans in the USA. If you are still exploring, compare this option with the wider USA programs database and the florida international university profile.