BS Business Administration Marketing

The marketing major 15 credits prepares business administration students for a wide range of marketing and management careers ranging from client services to new product development and brand management Separate courses are offered in career areas such as retailing advertising sales and sport marketing Students acquire a solid grasp of marketing concepts and practices along with a comprehensive understanding of business Most important the program fosters the development of professional skills crucial for career success Students are encouraged to further develop skills by taking the applied courses listed below and being active in student organizations such as the School s Student Marketing Association SMA

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Indian students comparing this program should review the university profile, entry requirements, fee range, intake availability, and how the course connects with long-term career plans in the USA. If you are still exploring, compare this option with the wider USA programs database and the University of Southern Maine profile.

Career outcomes depend on the student profile, location, internships, networking, and market demand. A counselor can help evaluate whether this program aligns with your long-term USA plan.

Before applying, review the local employer ecosystem, internship rules, OPT planning, STEM OPT eligibility where relevant, and whether the curriculum gives you the practical skills employers expect. You can also compare broader pathways such as Computer Science in USA and Data Science in USA.