Overview
Marketing is concerned with creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large Goizueta s marketing faculty is comprised of highly-accomplished scholars well known for their work on customer relationship management marketing analytics customer loyalty programs customer valuation pricing auctions brand management market structure and evolution social media shopper decision-making multi-channel management and assessing market opportunities in emerging markets If you focus your studies in marketing you will select from electives that develop your toolkit to analyze customers and market opportunities assess and create marketing strategies and implement marketing programs Marketing majors gain proficiency in the latest methods and concepts for understanding customer behavior devising effective marketing strategies and implementing and assessing marketing programs Further the shift in marketing resources to online media and channels the emerging importance of consumer-generated communications and the growing prevalence of customer databases present opportunities for graduates whose skills combine the traditional creative approach to marketing with a data-driven perspective to resource allocation